Project Objective
Since January 2024, a collaboration with a legal industry client has been focused on improving their online visibility, increasing targeted traffic, and generating more leads. The legal sector’s competitive nature, particularly for high-value keywords, requires a precise and strategic approach. The aim has been to position the client as a trusted leader in their field while driving measurable results in website performance.
Strategies Implemented
- Enhancing Website Content and Structure: Core pages were optimized to ensure they provide clear, accurate, and engaging information for visitors. This process also aligned these pages with search engine algorithms, improving their rankings and usability.
- Creating Targeted Content: Comprehensive topic clusters were developed to address key areas of the client’s legal practice. These clusters were supported by detailed blog articles, which expanded the website’s reach by targeting related queries and improving the relevance of core service pages.
- Improving Technical Functionality: A detailed technical audit was conducted to address backend performance issues. The improvements included faster page load times, better mobile compatibility, and a stronger overall site structure. These enhancements ensured the website functioned effectively across all devices and platforms.
Challenges Addressed
The legal industry’s competitive nature presented a significant challenge, particularly for securing rankings for keywords that directly drive client inquiries and revenue. Competing with established firms that have high domain authority required a consistent and adaptable strategy that prioritized precision and quality over quick fixes.
Results Achieved
- Greater Online Visibility: The website generated 6.37 million impressions, highlighting a substantial increase in search visibility.
- Increased Visitor Engagement: With 159,000 clicks and a 2.5% click-through rate, the website attracted a high volume of users actively seeking legal services.
- Stronger Search Rankings: The site gained higher rankings for several important legal terms, particularly those tied to lead generation, making it more competitive within the industry.
Outcome
This project demonstrates how a well-executed SEO strategy can create significant progress even in a highly competitive industry like legal services. By optimizing on-page content, building valuable resources, and addressing technical performance, the website now stands out as a credible and trusted source for legal expertise, driving steady growth in traffic and inquiries.